Nike Mercurial Victory Inspiration Injection
Last year, while taking a quick break from business and browsing YouTube for inspiration, I found a video that caught my attention. In this video, an artist pours paint onto a box and lets it drip, revealing fascinating patterns. I could have watched this process for hours! Searching for other artists who utilize poured and dripped paint in their work, I was amazed at the variety of results and techniques.
I found my inspiration. I wanted to shoot my own video using this concept of poured paint, but I wanted to apply it to my commercial work as a sports photographer and filmmaker. Above all, I wanted to approach this concept from a creative standpoint and make it truly unique. I wrestled with the idea of creating a time-lapse video featuring athletic products and logos, turning it over and over again in my mind, until it had grown and evolved into a project far greater than my initial concept. It turned from a two-day project into more than a month of pre-production, shooting, and editing. Collaborating with editors, producers and others, I’m proud to now show you the product of our efforts.
This is 5.6K Video. It’s clean, crisp, and absolutely stunning. The Canon EOS-1Ds Mark III captures images up to 21 megapixels in size, allowing for plenty of editing headroom. It is capable of producing some of the sharpest images possible on a dSLR. For this time lapse shoot, I wanted to be able to use still frames from the video as part of a coordinated print campaign.
Usually, personal projects go one of two ways — they either succeed or fail, and there’s not much in between. I took a lot of risks creating this project, and pushed myself to try new techniques. Why shoot if you’re not going to take risks?! I am so thrilled that this video came out as beautifully as I’d pictured it in my head.
I always have to do things differently, so I shot the video to play in reverse. This meant that the entire video had to be done in one take. Once I started shooting, there could be no breaks, no cuts, no stopping. A slight bump of the table or tripod meant shoot over. There’s nothing like pressure to get the blood flowing!