Nike Mercurial Victory Inspiration Injection

 

 

Inspiration Injection;

The Vision

Last year, while taking a quick break from business and browsing YouTube for inspiration, I found a video that caught my attention. In this video, an artist pours paint onto a box and lets it drip, revealing fascinating patterns. I could have watched this process for hours! Searching for other artists who utilize poured and dripped paint in their work, I was amazed at the variety of results and techniques.

I found my inspiration. I wanted to shoot my own video using this concept of poured paint, but I wanted to apply it to my commercial work as a sports photographer and filmmaker. Above all, I wanted to approach this concept from a creative standpoint and make it truly unique. I wrestled with the idea of creating a time-lapse video featuring athletic products and logos, turning it over and over again in my mind, until it had grown and evolved into a project far greater than my initial concept. It turned from a two-day project into more than a month of pre-production, shooting, and editing. Collaborating with editors, producers and others, I’m proud to now show you the product of our efforts.

Inspiration Injection;   The Vision
Challenges, Trouble Shooting, and the Triumphs.   (read more) 
The Playboard;           Devil in the Details
Pre-Production, Production, and Post (read more)
Freeze Frame;               The Perfect Frame
Wanna see some more info and shots?      (read more)
Get The Inside Line
Here’s a sneak peek of whats dropping next…  (read more)
Nike Mercurial Victory II FG Football Boot
Reveal

This is 5.6K Video.  It’s clean, crisp, and absolutely stunning.  The Canon EOS-1Ds Mark III captures images up to 21 megapixels in size, allowing for plenty of editing headroom. It is capable of producing some of the sharpest images possible on a dSLR. For this time lapse shoot, I wanted to be able to use still frames from the video as part of a coordinated print campaign.

Usually, personal projects go one of two ways — they either succeed or fail, and there’s not much in between. I took a lot of risks creating this project, and pushed myself to try new techniques. Why shoot if you’re not going to take risks?! I am so thrilled that this video came out as beautifully as I’d pictured it in my head.

I always have to do things differently, so I shot the video to play in reverse. This meant that the entire video had to be done in one take. Once I started shooting, there could be no breaks, no cuts, no stopping.  A slight bump of the table or tripod meant shoot over.  There’s nothing like pressure to get the blood flowing!

1 Comment

  1. 03 October 12, 8:05am

    [...] Inspiration Injection;   The Vision Challenges, Trouble Shooting, and the Triumphs.   (read more)  The Playboard;           Devil in the Details Pre-Production, Production, and Post [...]

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